Therapist Growth Summit

How to clarify what makes your practice different, communicate your value quickly, and become known for something without boxing yourself into an overly narrow niche.

How therapists can use podcasting strategically to establish credibility, build relationships, create valuable content, and grow their professional reach without needing a massive audience.

How AEO Is Changing the Way Clients Find and Choose Therapists. How AI-powered search is changing discoverability and what therapists should understand about positioning their practices to appear when consumers increasingly ask AI where to go for help.

Creating content is one thing. Creating content that gets attention, builds authority, and generates business is another. Kandy breaks down what makes content spread, how to create visibility strategically, and how therapists can turn social media attention into inbound demand and real client opportunities, without feeling like they have to become full-time content creators.

Therapists are trained to help people, not to sell. But building a sustainable business requires knowing how to communicate your value, confidently discuss your services and fees, understand what a prospective client actually needs, and guide people toward a decision. Kat explores a relationship-centered approach to sales that helps therapists convert more conversations into clients without pressure, manipulation, or feeling like they have to become someone they are not.

A practical look at deductions, quarterly taxes, business structure, paying yourself, tax planning, and the costly mistakes self-employed professionals commonly make.

A practical look at credentialing, insurance panels, reimbursement, EAPs, contracts, and how therapists can make better decisions about how their practices get paid.

Therapists are increasingly creating brands, programs, courses, frameworks, and educational products. Rich brings the trademark attorney perspective on what can be protected, when protection matters, common mistakes, and how to protect the value you're creating as your brand grows.

How to move beyond simply earning income and begin thinking about investing, retirement, assets, wealth creation, and building long-term financial security.

What makes a therapy practice valuable beyond its current caseload, what buyers actually look for, and what therapists should know about acquiring a practice or eventually building one they can sell.

Therapists already possess many skills that translate powerfully into coaching, but therapy and coaching are not interchangeable. This session explores the distinctions and how therapists can thoughtfully add coaching to expand their reach, impact, and professional opportunities.

Therapists do not have to serve everyone to build a meaningful and successful career. Drawing from Kristin's work specializing in the bariatric community, this session explores how clinicians can identify a population or problem they are uniquely positioned to serve, develop deeper expertise around that need, and turn that specialization into distinctive services, programs, resources, and a recognizable professional brand.

Your professional value isn't limited to what happens during a billable clinical hour. Drawing from Joe's experience across law enforcement, behavioral health, advocacy, and nonprofit work, this conversation explores how professional and lived experience can create opportunities for advocacy, partnerships, programs, speaking, and service beyond a traditional role.

Explore how therapists can transform their professional expertise into CE programs, training, certifications, workshops, and other educational offerings, creating new ways to teach what they know, expand their impact, and build revenue beyond traditional client services.

Drawing from Barry's experience in behavioral-health business development and provider engagement, this session explores how to build authentic professional relationships, create strategic partnerships, develop referral networks, and turn community relationships into sustainable business growth.

How to make the transition from working independently to building a group practice, including bringing clinicians into the practice, developing a team, incorporating interns and supervision, maintaining clinical standards, and creating growth that doesn't require the owner to personally provide every hour of care.

A strong practice is not built through marketing alone. Stephanie explores how therapists can identify valuable professional partners, build mutually beneficial relationships, develop reliable referral channels, and create strategic partnerships that support consistent revenue and long-term business growth.

How to expand your reach through speaking, media, collaborations, strategic partnerships, and other people's established audiences rather than believing you have to build every audience yourself.

How confidence, body language, personal presence, and social intelligence influence how people experience you, and how therapists can become more memorable and effective in professional relationships.

Being an excellent clinician doesn't automatically prepare someone to lead an organization. Hakim brings the leadership-coaching perspective to emotional intelligence, communication, conflict, culture, developing people, and the internal shift required when your success begins depending on a team.

Growing a practice eventually means relying on other people, but finding good clinicians and staff is only part of the challenge. Keeping them is another. Drawing from his work in healthcare recruiting and research on the healthcare workforce, Jordan explores what professionals actually look for in an employer, why good employees leave, common recruiting and retention mistakes, and how practice owners can build a workplace that attracts strong people and gives them reasons to stay.

How to determine when you're actually ready for help, identify what should come off your plate, and make a first, or next, hire that creates capacity instead of more work.

Most practice owners are piecing together websites, marketing tools, content platforms, CRM systems, funnels, email, automation, and AI, often across multiple programs that don't communicate with each other. Mike explores what becomes possible when those functions work together, how AI is changing the way small businesses operate and grow, and how therapists can use technology to simplify marketing and operations while creating more capacity.

You don't have to be a technology expert to turn a great idea into a digital product. Drawing from her experience building I Help Moms and developing the I Help Moms app, Michelle shares how she identified a real-world problem, transformed that problem into a business idea, and ultimately brought a technology-based solution to market. This session explores how therapists and other experts can begin thinking beyond one-to-one services and consider how their knowledge, methods, frameworks, or solutions could become an app, platform, digital tool, or other scalable product.